John Ketterhagen is back for another night, FRIDAY, FEB. 12th from 7-9pm so stop in and enjoy some great live jams with a great cup o’coffee!

We hope all of you who had the month off took advantage and it’s great to have you back!

Don’t forget about our $3 REGULAR 16oz LATTES AFTER 3 O’CLOCK as well as DOUBLE PUNCH WEDNESDAY!

Stay caffeinated!

Come in all through January and recieve TWO PUNCHES for every drink purchased!

Also keep in mind our hours for January 4-24th are:

Mon-Thurs: 6:30-8pm
Friday: 6:30-5pm
Weekends: 8-5pm

We hope everyone’s holidays are running smoothly as well as highly caffeinated. We will have adjusted hours for the holiday weekend, as well as for January/Winterim.

Dec. 24 & 25th: Closed
Dec. 26 & 27th: 8-5pm
Dec. 27 – 31st: 7-4pm
Jan. 1st: Closed

The Winterim hours will be as follows from Jan 2nd – Jan 24th:
Mon – Thurs: 6:30 – 8pm
Friday: 6:30 – 5pm
Weekends: 8 – 5pm

Thanks again for another year of supporting your local coffee shop and enjoy your new year!

Come check out John Ketterhagen and Friends, Friday Dec. 18th @ 7pm. FREE SHOW. GREAT COFFEE.

Friday, October 30, Roast Coffee Company will play host to Milwaukee’s Halloween Barista Jam and third City-to-City Throwdown; this time against Portland. Milwaukee is 2-0 in City to City Throwdowns while this will be Portland’s first. Party will begin at 5pm and will continue well into the evening.

The Schedule of Events:

5pm: Meet and greet
6pm: Coffee Cupping
7pm: Preliminary Throwdown-$5 entry fee
9pm: City to City Throwdown: MKE vs. PDX

We are fortunate to have six coffee sponsors for the event. We will begin with a coffee cupping at 6pm with coffees from:

Alterra Coffee Roasters
Anodyne Coffee Roasting Co.
Counter Culture Coffee
Olympia Coffee Roasters
Metropolis Coffee Roasters
and our competitor, Portland’s own,
Stumptown Coffee Roasters

We will have alternative brew stations set up throughout the cafe (i.e. french press, chemex, siphon, and pour over) that will be available throughout the night.

Preliminary Jam will begin at 7pm. If you intend on pouring for the event, please be on time! Since it is a Halloween themed event, you must be in costume in order to pour. In other words, NO COSTUME, NO POUR.

Top 10 competitors will go on to compete in the City to City Throwdown representing Milwaukee!

We will have shirts printed for the event. We intend on selling the shirt to pay for the related expense for the jam. So if you want to support, bring some money and buy a shirt.

Roast will be the place to be on Friday October 30th for some amazing coffees and what is guaranteed to be one of the most competitive throwdown’s to date!

Looking forward to seeing everyone!

When you’re out and about, get your hands on the Shepherd Express.  In the dining out section, you’ll find a very nice article (accompanied by a few photos) written about Roast.  We’re proud of what we do and it’s good to see other people see that too.

You can also check out the article here if you don’t have a Shepherd handy.

Thanks, Jeff Beutner, for the kind words.  Your next cup of coffee is on us!

The Roast street team is rockin’ in full effect! Keep an eye out on campus for the Roast ladies as they pass out BUY ONE, GET ONE drink coupons! They will be passing out the coupons through out the day so hopefully you’ll cross paths with at least one of them. It’s only tomorrow, Tuesday September 15th, so be on the lookout.

And, as always, support your local coffee shop!

Now, anytime after 3pm, our 16oz lattes are $3.00. Whether your studying late or need a pick-me-up after work, you can get your fix for less. Some might say this is happy hour for coffee…We say it’s a way of sharing some great coffee with great people!

Enjoy your $3.00 latte!

Roast takes it coffee and espresso preparation pretty seriously.  We are always looking for ways to tweak our methods and/or techniques to get the best flavor out of our coffee.  There are a lot of details that one can control in order to extract the best flavor out of coffee.  It all takes knowledge, time, and (most times) money.

The Specialty Coffee Association of America (SCAA) has developed a Gold Cup Standard for brewing coffee.  There are a lot of parameters that are outlined that need to be measured in order brewing the perfect cup.  We won’t get into specifics on everything that needs to be measured.  However, one of the many criteria is Total Dissolved Solids (or TDS). We recently tested our coffee and compared it to the brewing control chart.  Once two variables are known, the third can be found.

We’re happy to report that with some minor adjustments on our grinder, we are within the optimal extraction range.  What does this mean to you?  We are doing everything in our power to insure that you are getting the best quality cup of coffee in the city.  And we can back up our findings with facts, and not just subjective tasting.  That’s the Roast difference.

On the espresso side, we have done several modifications to our La Marzocco espresso machine to control temperature, flow rates, and brew strength.  But that’s only half of it.  We were controlling several variables that lead us to believe that our espresso blend wasn’t performing like we’d want it to.  So we met with our roasting partner to develop a signature espresso blend for Roast. There were three employees from Roast along with the owner, head roaster, and head barista from Anodyne. We set up a controlled environment and tasted every offering Anodyne had.  From that point, we started blending and created a blend that really worked well with the parameters we had set up on our machine.  What really makes us smile is that there is a small coffee company in Chicago that is using the same components that we have in our blend.

It coffee, which means it’s forever changing.  Our parameters might change next week, next month, or six months from now.  But we want you to know we are keeping our eye on the ball in an attempt to better serve to our neighbors and friends.  We hope you can taste the Roast difference.