“When I open Roast, one thing is for certain: a La Marzocco Linea will be on the bar.”
Ryan Mason, June 2003

When Ryan Mason opened Roast in February 2004, it was the only coffee shop on or around UW-Milwaukee’s campus. Two years later, an independent coffee shop opened on the east side of campus and soon after, one corporate coffee shop followed to the west. That’s when it got interesting…The corporate coffee shop closed after 18 months of business and the independent followed a year later. For a campus of 30,000+…

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